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The Apathy is Boring Project is a national non-partisan project that uses art, media, and technology to encourage active citizenry, outreaching to a broad demographic of youth about how to be more involved in their communities and the democratic process.Apathy is Boring was born in January 2004, to fill a gap in youth representation in politics and democracy. The original founders (Ilona Dougherty, 23, Paul Shore, 30, and Mackenzie Duncan, 20) saw that many of their peers felt disengaged from the political process. They wanted to see youth voting rates increase while combating youth apathy.
With a tiny budget, Apathy is Boring’s first campaign began in February 2004, only a month after its conception, and was focused on getting out the youth vote during the 2004 federal election. Using digital media technology and an outreach campaign, Apathy is Boring was able to reach over 500 000 young people in Canada in two months. The website received over 400 000 hits and the project sent out digital e-cards to over 100 000 young people.
By engaging youth who are disengaged, Apathy Is Boring aims to be the entry point for young people into lifelong active citizenry. Our aim is to really communicate with youth using a mix of creative, content-driven projects that engage, motivate and educate. With this site, we aim to create an online community in which young people can connect with politicians and each other – because apathy is boring, and democracy is sexy. Welcome to that community!
Annual Report 2006
Annual Report 2005
Annual Report 2004
Media Coverage
CBC.ca, June 21, 2004
The New York Times, December 9th 2005
Voir, December 15th 2005
The Toronto Star, December 15th 2005
CTV.ca, January 16th 2006
Maclean's Magazine, January 16th 2006
Now Toronto, June 1st 2006
The Ottawa Citizen, January 23rd 2006
Sierra Youth Coalition, February 14th, 2007
The Montreal Mirror, February 15th, 2007
CTV.ca, October 2, 2007
Yukon News, September 28, 2007
The Gazette, September 9, 2007
National Post, November 9, 2007
Dose.ca, November 9
Overview
We started The Apathy Is Boring Project because even if the politicians don't always care about what we have to say, they can't ignore 7 million of us going to the polls.
Program Areas
Through key partnerships with leaders in the field Apathy is Boring has created an online presence that continues to draw thousands of visitors every month.
FAQ
How can I get involved with Apathy is Boring? You can volunteer, become an intern, come out to our shows and help us spread the word. We are always open to donations and suggestions!
